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Poppy Appeal 2012 to launch next Wednesday from Trafalgar Square

Posted: Oct 17, 2012
Category: Events
Posted by: Admin

With a high-powered target of £42million and a galaxy of star support, the 2012 Poppy Appeal launches on Wednesday 24 October from the heart of London in Trafalgar Square.

The nation’s best-loved charity appeal will be given an unforgettable send-off with a 90-minute concert headlined by the poptastic Pixie Lott and astrodiva Alesha Dixon. Virgin Media Awards Hottest Female Pixie will be raising the mercury with hits from her albums Turn It Up and Young Foolish Happy, including her Number 1 debut single Mama Do.

MOBO and BRIT nominee Alesha, also a judge with Britain’s Got Talent, will bring her pop and R&B styling to the stage with hits The Boy Does Nothing and Breathe Slow, before shredding the ether with Drummer Boy alongside red-coated members of the Guards Division Corps of Drums.

Both performers have recently toured military bases and the Battle Back Centre in Lilleshall to gain a better understanding of the Legion’s welfare work, and will be acting as brand ambassadors throughout the Appeal.

The Poppy Appeal Single 2012 will also debut – for the first time, it has been composed for the Appeal by a multiple Oscar, Tony, Grammy and Emmy Award winner – not to mention a knight of the realm.

The fabled Sir Tim Rice has written Landlocked, a love ballad from Armed Forces on duty to their sweetheart at home, to support the Poppy Appeal. It will be performed by Welsh pop star James Fox, taking time from his starring role as Sir Paul McCartney in the Beatles revival musical Let It Be.

In the evening, the Poppy Appeal launch will continue with a private viewing to launch The White Picture: The Hidden World of Women in Combat, a gallery of photographs by Alison Baskerville who was an embedded war photographer in Afghanistan on behalf of the Legion, in the Oxo Gallery at South Bank London. The exhibit will run to 11 November.